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Can I add an image to create custom badge?

Yes, the plugin allows uploading a custom image as explained here.

Can I add badges to categories?

Yes, the premium version of the plugin allows you to create rules to apply badges to specific categories.

Does this plugin work with ‘variable products’?

Yes, the plugin supports variable products and allows applying different badges for each variation as described here.

How many badges can I apply to one product?

You can add as many badges as you want to the same product.

Can I assign a badge to one or more specific tags?

Yes, you can create badges to show on products with specific tags. You can find more details in this section of the documentation.