Add a new product to your shop and assign the Event ticket type to it.
The ticket can be both virtual and physical.
If a physical ticket (therefore, virtual checkbox disabled), you can add the shipping cost to the purchase just like for any other physical product of your shop.
Set the regular price of the ticket like for any other WooCommerce product.
Optionally you can enable the reduced price for the ticket. To do it, activate the Enable reduced-price option and insert the amount to deduct from the price (percentage or fixed) and a short description with additional information related to reduced-price ticket purchase.