View Product Page

How create and configure an email template

General settings

To start settings the email options, go to the Email Templates tab and click on Add New.

Add email templates

When creating the template or editing an existing one, you will find the following options in the Email settings section.

Email settings options

  • Active email: if the email is not active, it cannot be selected in the list available for each email.
  • Email type: decide if the email is for abandoned carts or pending orders.
  • Email Subject: enter the subject of the email.
  • Schedule automatic Delivery: enable this option if you want to automatically send the email
    • Send after: define when the email will be sent by entering a value and selecting hours, days, or minutes.

Note: the automatic sending depends on the configuration of the cron set in the Settings tab.

Cron setting

Cron is the action periodically performed by the server. The email will be sent when the time set in the email of the template will expire and the cron will be performed.

  • Set CRON each: xx minutes, hours, or days.


You can create unlimited email templates, that you can use to invite your users to complete the order they had begun by adding products to their abandoned cart.

Customize email content by adding information concerning the cart and user: they can be dynamically recovered through the placeholders that can be added with the specific button available in the visual mode of the WordPress editor.


These are the placeholders you can use:

  • {{ywrac.firstname}}: user’s first name.
  • {{ywrac.lastname}}: user’s last name.
  • {{ywrac.fullname}}: user’s first and last name.
  • {{ywrac.useremail}}: user’s email address.
  • {{ywrac.cart}}: summarising table with products in cart.
  • {{ywrac.cartlink}}: link that allows users to access the cart page in the shop and find the products they had left during their last visit.
  • {{ywrac.recoverbutton}}: instead of a simple link, this placeholder generates a button to recover the abandoned cart/pending order
  • {{ywrac.unsubscribelink}}: link that gives the customer the chance to unsubscribe from future emails.
  • {{}}: coupon code generated for the specific user.


Coupons can be automatically generated on WooCommerce for each sent email in which they have been set. In the Coupon settings section, you can configure the following options.

Coupon options

  • Add coupon to this email: choose whether to enable the coupon sending or not.
  • Coupon value: set the value of the coupon, either a percentage or a fixed amount.
  • Coupon expires after: define the coupon validity (in days), starting from the day when the email has been sent.
  • Send a test email to: enter the email address to send the test email.

When the email is generated, the coupon will be dynamically created and added to the coupon list, in WooCommerce > Coupons or Marketing > Coupons.

coupons list

Additional options for the coupons can be modified in the Coupon settings section that you can find in the Settings tab.

Coupon settings

  • Coupon Prefix: enter the prefix for the coupon generated by the plugin.
  • Delete used coupons: if enabled, all coupons generated by the plugin and already used by users, will be removed from the coupon list (WooCommerce -> coupons).
  • Delete expired coupons: if enabled, all expired coupons will be removed from the coupon list (WooCommerce -> coupons).


At the bottom of each email template, there is an Email report section that includes all the summarizing information about the emails linked to the template that has been sent.

Email report

Each report offers the following information about the emails of the selected template:

  • Sent emails: number of emails sent.
  • Clicks: number of visits generated by the sent emails.
  • Recovered carts: number of carts recovered thanks to the sent emails.
  • Conversion rate: percentage of conversions of the abandoned carts in comparison with the number of sent emails and the number of generated clicks.

User and administrator settings

From the Settings tab, you can edit the following options for the generated emails.

User settings

User email settings

  • Sender’s name: the name of the sender (the shop name, for example).
  • Sender’s email address: the email address of the sender of the email.
  • Reply to: the email address to which the possible answer will be sent.

Administrator settings

Admin email settings

  • Notify admin when a cart is recovered: if enabled, the administrator will receive an email when an abandoned cart is converted into a purchase.
  • Email heading: enter the text for the email heading.
  • Email recipient: the email address to which the email will be sent in case of a cart conversion. If you want to add more than one email address, separate them with commas.
  • Email subject: the subject of the email.