How create and configure an email template

General settings

Under the “email templates” tab there is a separate email settings section:

email settings

Options that you can set from section “Email Settings” in each email:

  • Active: if the email is not active, it cannot be selected in the list available for each email
  • Email type:
  • Email Subject: the subject of the email
  • Automatic Delivery: if the option is enabled, the email will be sent automatically after:
    • Send after (unit of measure): the email will be send after hours, days or minutes.
    • Send after (value): Set the value regarding the above measurement, the countdown starts when users abandon the cart closing the navigation session.

Note: the automatic sending is subordinate to the configuration of the crons set in the “Settings” tab of the option panel of the plugin.

cron settings

Crons are actions performed periodically by the server. The email will be sent when the time set in the email of the template will expire and the cron will be performed.

Content

With the premium version of the plugin, you can create unlimited email templates, that you can use to invite your users to complete the order they had begun by adding products to their abandoned cart.

templates

Customize email content adding information concerning cart and user: they can be recovered dynamically with the placeholder that you can add with the specific button available in the visual mode of WordPress editor.

email

 

Here you find a comprehensive list with placeholders that you can use:

  • {{ywrac.firstname}}: user’s first name.
  • {{ywrac.lastname}}: user’s last name.
  • {{ywrac.fullname}}: user’s first and last name.
  • {{ywrac.useremail}}: user’s email address.
  • {{ywrac.cart}}: summarising table with products in cart.
  • {{ywrac.cartlink}}: link that allows users to access cart page in the shop and find there the products you had left during your last visit.
  • {{ywrac.unsubscribelink}}: link that to give the customer the change to unsubscribe from future emails.
  • {{ywrac.coupon}}: coupon code generated for the specific user.

Coupons

Coupons can be generated automatically on WooCommerce for each sent email in which they are set. Within the “email template” tab the plugin offers a “Coupon settings” section.

coupon settings

  • Coupon value: set the value of the coupon.
  • Coupon type: choose between a percentage or amount.
  • Validity in days: for how many days the coupon will be valid, starting from the day in which the email has been sent.

When the email is generated, the coupon will be dynamically created, and added to the coupon list, in  WooCommerce -> coupons.

coupons list

Further options of the coupons can be modified in the “Coupons” section of the plugin settings.

coupon menu

  • Coupon Prefix: you can set the prefix for the coupon generated by the plugin.
  • Delete the coupon once used: If activated, all coupons generated by the plugin, and already used by users, will be removed from the complete coupon list (WooCommerce -> coupons).

Report

Within any email template, there is a “Report” section that contains all the summarizing information about the emails linked to the templates that have been sent.

email report

Each report offers the following information about the emails of the selected template:

  • Sent emails: number of sent emails.
  • Clicks: number of generated visits from the sent emails.
  • Recovered carts: number of recovered carts thanks to the sent emails.
  • Conversion rate: percentage of conversions of the abandoned carts in comparison with the number of sent emails and the number of generated clicks.

User and administrator settings

In the “Settings” tab of the settings panel of the plugin, you can modify the following options of the generated emails.

User settings

user email settings

  • Email Sender Name: the name of the sender.
  • Email Sender: the email address of the sender of the email.
  • Reply to: the email address to which the possible answer will be sent.

Administrator settings

admin email settings

  • Send an email to administrators when an abandoned cart is recovered: if activated, the administrator of the store will receive an email when an abandoned cart is converted in a purchase.
  • Admin Email Sender Name: the name of the sender of the email.
  • Email Recipients: the email address to which the email will be sent in case of a cart conversion. If you want to add more than one email address, separate them with commas.
  • Email Subject: the subject of the email.