How create and configure an email template

General settings

Go to the ‘Email templates’ tab to start. When you create a new email template or edit an existing one, you will see the ‘Email settings‘.

email settings

Options that you can set from section “Email Settings” in each email:

  • Active email: if the email is not active, it cannot be selected in the list available for each email
  • Email type: An email for abandoned carts or pending orders.
  • Email Subject: the subject of the email
  • Schedule automatic Delivery: if the option is enabled, the email will be sent automatically after:
    • Send after: the email will be send after xx hours, days or minutes.

Note: the automatic sending is subordinate to the configuration of the crons set in the “Settings” tab of the option panel of the plugin.

settings - cron settings

Crons are actions performed periodically by the server. The email will be sent when the time set in the email of the template will expire and the cron will be performed.

  • Set CRON each: xx minutes, hours or days.

Content

With the premium version of the plugin, you can create unlimited email templates, that you can use to invite your users to complete the order they had begun by adding products to their abandoned cart.

email templates

Customize email content adding information concerning cart and user: they can be recovered dynamically with the placeholder that you can add with the specific button available in the visual mode of WordPress editor.

add coupon

 

Here you find a comprehensive list with placeholders that you can use:

  • {{ywrac.firstname}}: user’s first name.
  • {{ywrac.lastname}}: user’s last name.
  • {{ywrac.fullname}}: user’s first and last name.
  • {{ywrac.useremail}}: user’s email address.
  • {{ywrac.cart}}: summarising table with products in cart.
  • {{ywrac.cartlink}}: link that allows users to access cart page in the shop and find the products they had left during your last visit.
  • {{ywrac.recoverbutton}}: instead of a simple link, this placeholder generates a button for recovering the abandoned cart/pending order
  • {{ywrac.unsubscribelink}}: link that to give the customer the change to unsubscribe from future emails.
  • {{ywrac.coupon}}: coupon code generated for the specific user.

Coupons

Coupons can be generated automatically on WooCommerce for each sent email in which they are set. Within the “email template” tab the plugin offers a “Coupon settings” section.

coupon

  • Add coupon to this email: decide to enable coupon sending.
  • Coupon value: set the value of the coupon, either a percentage or fixed amount.
  • Coupon expires after: decide for how many days the coupon will be valid, starting from the day when the email has been sent.
  • Send a test email to: decide where to send the test email to.

When the email is generated, the coupon will be dynamically created, and added to the coupon list, in  WooCommerce > Coupons or Marketing > Coupons.

coupons list

Further options of the coupons can be modified in the ‘Coupon settings’ which you can find in the ‘Settings‘ tab.

settings - coupon settings

  • Coupon Prefix: you can set the prefix for the coupon generated by the plugin.
  • Delete used coupons: If activated, all coupons generated by the plugin, and already used by users, will be removed from the complete coupon list (WooCommerce -> coupons).
  • Delete expired coupons: All expired coupons will be removed from the coupon list (WooCommerce -> coupons).

Report

At the bottom of each email template, there is a “Email report” section that contains all the summarizing information about the emails linked to the template that has been sent.

email report

Each report offers the following information about the emails of the selected template:

  • Sent emails: number of sent emails.
  • Clicks: number of generated visits from the sent emails.
  • Recovered carts: number of recovered carts thanks to the sent emails.
  • Conversion rate: percentage of conversions of the abandoned carts in comparison with the number of sent emails and the number of generated clicks.

User and administrator settings

From the ‘Settings’ tab you can modify the following options of the generated emails.

User settings

user settings - email

  • Sender’s name: the name of the sender (shop name for example).
  • Sender’s email address: the email address of the sender of the email.
  • Reply to: the email address to which the possible answer can be sent.

Administrator settings

  • Notify admin when a cart is recovered: if activated, the administrator of the store will receive an email when an abandoned cart is converted in a purchase.
  • Email Heading: the text you will see on the top of the email.
  • Email Recipient: the email address to which the email will be sent in case of a cart conversion. If you want to add more than one email address, separate them with commas.
  • Email Subject: the subject of the email.