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Checkout and subscription to MailChimp lists

Before detailed explanations of the actions you can make with YITH Woocommerce MailChimp, we want to make a brief introduction.
The plugin allows you to automatically or manually subscribe all the users who purchase on your shop to one of your Mailchimp lists and to possible interest groups.
For this reason, make sure of the creation of the list to which users will be subscribed on your MailChimp account.

There are two different ways to integrate users into your MailChimp lists.
On this page, we will analyze the simple integration.

To discover all the information about the advanced integration please follow the instructions that you find on this page.

Subscribe customer to MailChimp list

Go to the plugin settings dashboard and select, in “MailChimp list”, the list to which you want to subscribe your users.
All the lists available in your account will be shown: if you have just created a new list and it is not shown among the available ones, click on the “Update Lists” button to update the list.

Mailchimp list

Now you can decide the moment for the user to be subscribed to the selected list, by choosing from two options:

  • user has completed the checkout
  • the order has the “Completed” status
Register users after

The subscription to the list can occur in an implied way or only upon the user’s request.
In the second case, it is essential to enable, through the specific option, the approval checkbox available on the “Checkout” page.

Show newsletter subscription checkbox
Newsletter checkbox - Checkout page

Unless the Double Optin option hasn’t been enabled, the user will be added to the selected MailChimp list.

Mailchimp list

Interest groups

The plugin offers the possibility to subscribe the user to one or more interest groups available on the selected list.
After selecting the list, the system will automatically upload the updated list of the associated interest groups (if available).
(As you can see in the images below, the list of groups provided by the plugin matches the one available on MailChimp)

Interest groups
Interests groups - MailChimp view

If you have created a new group on MailChimp and want to select it within the plugin, you won’t need to refresh the page. Click on the “Update groups” button and the list will be updated automatically.

How to update existing users

When an already subscribed user comes back to purchase on your shop, no action will take place on the MailChimp list and you will get an error within the order which notifies you that the user has been previously subscribed.
The control will be applied in the email field.

MailChimp error

The error doesn’t happen if the subscription list has changed compared with the previous purchase.
However, to avoid the above-mentioned MailChimp error, you can enable the “Update existing” option available in the Register tab.

Update existing

In this way, the subscribed user’s profile will also be updated automatically in case they entered a different name/last name, compared to the last purchase.

Registration page

Decide what will happen when a customer visits the registration page and registers on your site.

Register tab
  • Subscribe customers on registration: when registering, customers will be automatically subscribed to your newsletter;
  • Show “Newsletter subscription” checkbox: show the checkbox in the registration form to subscribe to the newsletter;
  • “Newsletter subscription” label: enter the text to be used for the checkbox;
  • Show “Newsletter subscription” checked: show the checkbox as ‘checked’ by default.
register frontend

How to enable double opt-in

If the “Double Opt-in” option available in the Checkout tab is enabled, an email will be sent to the user who has completed the order on your shop. The subscription to the MailChimp list occurs only if the users give their consent by the specific button available in the email.

Double opt-in
Confirmation email