With the store integration enabled, the plugin registers your customers data that you can then use to create custom campaigns in your MailChimp account.
Registered data are:
- Orders: this information allows the creation of campaigns for first-time customers (number of orders placed), best customers (Spent) and similar features;
- Products and product variations: this information allows the creation of follow-up campaigns and segments your customers based on what they’ve purchased;
- Coupons: this keeps track of coupon codes used in your customers’ orders;
- Carts: this records the cart contents (items, price, etc.) of logged-in users and can be used for recover-abandoned-cart campaigns and similar.
Below, you will find a couple of examples with regard to the possibilities ‘store integration’ offers.
Available options in MailChimp for connected stores:


E-commerce activity for a subscriber:

E-commerce revenue for a subscriber:

Available options for campaigns, related to the store integration:

Abandoned cart email, first-time customers, reward your best customers, retarget site visitors, order notifications, follow up on purchase, win back lapsed customers, postcard

Available options for segmenting related to the store integration:
