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Ecommerce 360

eCommerce 360

This option, available in the tab Integration, allows you to enable a specific type of system to track purchases deriving from a campaign (Discover MailChimp campaigns).
It is essential that during the campaign creation, the option eCommerce 360 link tracking is enabled.

eCommerce 360 link tracking

If these settings have been enabled, both in the plugin and in MailChimp, MailChimp will “append” the data “mc_cid” and “mc_eid” to the email that will be generated.
As soon as the user clicks on the link in the email, the shop will store data in a cookie and keep them until checkout, for a maximum time-lapse set in the specific plugin option called “eCommerce 360 cookie lifetime”.

eCommerce 360 cookie lifetime

If the user goes to checkout, the order will be tracked for the user that received that specific information.

eCommerce 360 - MailChimp Campaign

Now your MailChimp page should be populated as you can see above, depending on the orders made by users coming from that campaign.
N.B. Order registration will be done as soon as it is placed or completed according to what you have specified in the option “Register after” available in the tab “Checkout”.