With the Store integrations option, you can now register all order performed on your store to MailChimp. You can create campaigns targeted on customer purchasing preferences.
When you connect your store, you basically tell the system that from the next purchase on, it should register orders within the customer.
After you connect your store, a sync option will appear, if you want all your previous users and customers to be registered in Mailchimp.
This process will cycle the orders registered in your store, and send them to MailChimp, this way you’ll have all your customers and orders in there.
You can stop the synchronizing process at any time, you will see the sync status in the message below the button.
You can sync again at any time, just click on the ‘Sync again’ button and the process will be repeated.
Apart from the sync process, the store integration just interacts with the default subscription process. So the customer purchases, accepts to be registered to MailChimp, his mail is registered, and also his current order is registered.
With the store integration enabled, YITH MailChimp plugin registers data of your customers that you can then use to create custom campaigns in your MailChimp account.
Registered data are:
- Orders: this information allows creating campaigns for first-time customers (number of orders placed), best customers (Spent) and similar features.
- Products and product variations: this information allows creating follow-up campaigns and segment your customers based on what they’ve purchased.
- Coupons: this keeps track of coupon codes used in your customers’ orders.
- Carts: this records the cart contents (items, price, etc.) of logged in users and can be used for recover-abandoned-cart campaigns and similar.
Below you will find a couple of examples with regards to the possibilities ‘store integration’ offers.
Available options in MailChimp for connected stores:
E-commerce activity for a subscriber:
E-commerce revenue for a subscriber:
Available options for campaigns, related to the store integration:
Abandoned cart email, first-time customers, reward your best customers, retarget site visitors, order notifications, follow up on purchase, win back lapsed customers, postcard
Available options for segmenting related to the store integration: