Store integrations

With the Store integrations option, you can now register all orders performed on your store to MailChimp. You can create campaigns targeted based on customer purchasing preferences.

When you connect your store, you basically tell the system that from the next purchase on, it should register orders within the customer.

After you connect your store, a sync option will appear, if you want all your previous users and customers to be registered in Mailchimp.

This process will cycle the orders registered in your store, and send them to MailChimp, this way you’ll have all your customers and orders in there.

You can stop the synchronizing process at any time, you will see the sync status in the message below the button.

You can sync again at any time by clicking on the ‘Sync again’ button and the process will be repeated.

Apart from the sync process, the store integration just interacts with the default subscription process. So, when the customers purchase and accept to be registered to MailChimp, their mail is registered, as well as their current order.

With the store integration enabled, the plugin registers your customers data that you can then use to create custom campaigns in your MailChimp account.

Registered data are:

Orders: this information allows the creation of campaigns for first-time customers (number of orders placed), best customers (Spent) and similar features;
Products and product variations: this information allows the creation of follow-up campaigns and segments your customers based on what they’ve purchased;
Coupons: this keeps track of coupon codes used in your customers’ orders;
Carts: this records the cart contents (items, price, etc.) of logged-in users and can be used for recover-abandoned-cart campaigns and similar.

Below, you will find a couple of examples with regard to the possibilities ‘store integration’ offers.

Available options in MailChimp for connected stores:

E-commerce activity for a subscriber:

E-commerce revenue for a subscriber:

Available options for campaigns, related to the store integration:

Abandoned cart email, first-time customers, reward your best customers, retarget site visitors, order notifications, follow up on purchase, win back lapsed customers, postcard