The European Union has put into effect the new rules about the taxation of products for European citizens.
In fact, the European Union has decided to apply the VAT of the country of the purchaser in the B2C sales (business to consumer). On the contrary, in the B2B sales (business to business), if a company has a valid VAT number, the purchase will not be charged by any VAT, otherwise, the VAT to apply would be the same as the B2C sale.