GDPR Compliance

The plugin is GDPR compliant. You can read about which options have been added to make it compliant.

Among the plugin options in YITH > Abandoned Cart > Settings, you can choose whether saving the abandoned carts of guest users. Specifically, you can add a checkbox that the guest user has to check if he/she agrees on his email being used by the plugin.

The text of the checkbox can be customized, as well as the time that makes a cart be considered as ‘abandoned‘. If you choose that the cart has to be left unused for 2 weeks before it’s deemed as abandoned, you’ll just have to update your policies and include this time there.

For logged in users, instead, if you add the suggested text in the WordPress privacy policy in the part related to our plugin, you’ll be GDPR compliant.

Moreover, if a user wants to get his/her data deleted from your store, the plugin uses the WordPress built-in feature, so you can use that one and also the user data related to his/her abandoned carts will be removed.

Getting started with the premium version

Click on the “Settings” tab of the plugin and change the following settings:

general settings

  • Enable Recover Abandoned Cart: in order to profit from all the plugin features, you’ll need to enable it.
  • Enable Recover Abandoned Cart to Shop Manager
  • Cut-off time for abandoned carts: minutes that have to pass to consider a cart “abandoned”.
  • Delete Abandoned Cart after: hours that have to pass to delete the cart automatically from the list of the abandoned cart. Set to zero if you want no cart to be deleted.

Recover cart for pending orders

The plugin will recognize the orders in pending and send one or more emails to the customer. This feature can be activated from Settings Tab of the plugin.

Settings pending

  • Enable Recover Pending Orders: activate the feature
  • Delete Pending Orders after: with this option the administrator can decide when an order in pending must be deleted (after x hours from its creation).

The list of Pending orders can be viewed under the tab Pending Order.
(Here you can describe the table)

Tab pending order

Under “Email Templates” tab the administrator can create and manage the email template that will be sent to customer of the pending order.

template

For further email template settings, please take a look at this page of the documentation.

Restriction based on user roles

The premium version of the plugin lets you select the role of the users for which you want to recover the abandoned cart. To do this, click on the “Settings” tab of the option panel of the plugin, and change the settings in the “User Settings” section.

users

The plugin aims to recover the abandoned carts of all the registered users of the store. If you want to limit this feature to a certain kind of users, select one or more WordPress roles with the “Enable for these roles” option.
Moreover, activating the “Enable Guest” option, you will be able to recover the abandoned carts of all unregistered users. In order to do that, they must add their email in the related checkout field before closing the page.

user email

How create and configure an email template

General settings

Under the “email templates” tab there is a separate email settings section:

email settings

Options that you can set from section “Email Settings” in each email:

  • Active: if the email is not active, it cannot be selected in the list available for each email
  • Email type:
  • Email Subject: the subject of the email
  • Automatic Delivery: if the option is enabled, the email will be sent automatically after:
    • Send after (unit of measure): the email will be send after hours, days or minutes.
    • Send after (value): Set the value regarding the above measurement, the countdown starts when users abandon the cart closing the navigation session.

Note: the automatic sending is subordinate to the configuration of the crons set in the “Settings” tab of the option panel of the plugin.

cron settings

Crons are actions performed periodically by the server. The email will be sent when the time set in the email of the template will expire and the cron will be performed.

Content

With the premium version of the plugin, you can create unlimited email templates, that you can use to invite your users to complete the order they had begun by adding products to their abandoned cart.

templates

Customize email content adding information concerning cart and user: they can be recovered dynamically with the placeholder that you can add with the specific button available in the visual mode of WordPress editor.

email

 

Here you find a comprehensive list with placeholders that you can use:

  • {{ywrac.firstname}}: user’s first name.
  • {{ywrac.lastname}}: user’s last name.
  • {{ywrac.fullname}}: user’s first and last name.
  • {{ywrac.useremail}}: user’s email address.
  • {{ywrac.cart}}: summarising table with products in cart.
  • {{ywrac.cartlink}}: link that allows users to access cart page in the shop and find there the products you had left during your last visit.
  • {{ywrac.unsubscribelink}}: link that to give the customer the change to unsubscribe from future emails.
  • {{ywrac.coupon}}: coupon code generated for the specific user.

Coupons

Coupons can be generated automatically on WooCommerce for each sent email in which they are set. Within the “email template” tab the plugin offers a “Coupon settings” section.

coupon settings

  • Coupon value: set the value of the coupon.
  • Coupon type: choose between a percentage or amount.
  • Validity in days: for how many days the coupon will be valid, starting from the day in which the email has been sent.

When the email is generated, the coupon will be dynamically created, and added to the coupon list, in  WooCommerce -> coupons.

coupons list

Further options of the coupons can be modified in the “Coupons” section of the plugin settings.

coupon menu

  • Coupon Prefix: you can set the prefix for the coupon generated by the plugin.
  • Delete the coupon once used: If activated, all coupons generated by the plugin, and already used by users, will be removed from the complete coupon list (WooCommerce -> coupons).

Report

Within any email template, there is a “Report” section that contains all the summarizing information about the emails linked to the templates that have been sent.

email report

Each report offers the following information about the emails of the selected template:

  • Sent emails: number of sent emails.
  • Clicks: number of generated visits from the sent emails.
  • Recovered carts: number of recovered carts thanks to the sent emails.
  • Conversion rate: percentage of conversions of the abandoned carts in comparison with the number of sent emails and the number of generated clicks.

User and administrator settings

In the “Settings” tab of the settings panel of the plugin, you can modify the following options of the generated emails.

User settings

user email settings

  • Email Sender Name: the name of the sender.
  • Email Sender: the email address of the sender of the email.
  • Reply to: the email address to which the possible answer will be sent.

Administrator settings

admin email settings

  • Send an email to administrators when an abandoned cart is recovered: if activated, the administrator of the store will receive an email when an abandoned cart is converted in a purchase.
  • Admin Email Sender Name: the name of the sender of the email.
  • Email Recipients: the email address to which the email will be sent in case of a cart conversion. If you want to add more than one email address, separate them with commas.
  • Email Subject: the subject of the email.

Manage coupons for abandoned carts

Take a look here on how to set up the coupon:

Inside the content you must add the placeholder:


When the email will be sent, a coupon is generated and the code will be replaced inside the email when {{ywrac.coupon}} is placed.

Abandoned carts

To see the complete list of all abandoned carts, click on the “Carts” tab of the option panel of the plugin.

Carts

Click on the abandoned cart to view the information details.
If you want to send an email to the owner of the cart immediately , select one of the emails you have configured in the “Email Templates” section of the option panel. Click on the “Send Email” button you’ll in the “Action” column.

action cart

When the email is sent, the “Last email sent” column will be updated and will show the related date.

Each time an email is generated, an additional entry will be added to the email list. You can find it in the detail page of the corresponding cart (section History).

history email

The History section offers three pieces of information for each email:

  • Sending Date: the sending date of the email.
  • Email Template: the template of the email.
  • Link clicked: the presence of a link to the cart in the email (YES/NO).

Recovered carts

A cart is considered recovered when the user clicks on the link of the email sent by the plugin (redirecting them to the cart page to complete the purchase).
After that, the related entry will be removed from the “Carts” list, and the new order will be added to the “Recovered Carts” section.

recover

If users complete the purchase using the coupon added to the email, it will be added to the “Coupons” column of the corresponding order.

recover coupon

Logs and report

Email logs

The Email logs section gathers all the emails generated by the plugin, once it has been activated.

email logs

For each email you can find:

  • the corresponding template
  • the linked abandoned cart ID
  • the shipping date

Dashboard

Reports offer a complete overview of the abandoned carts, sent emails, recovered carts, and the final income acquired by the possible user conversions.

To open the report, click on the “Dashboard” tab of the plugin, as shown below.

dashboard