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How to create a “virtual” gift card product

For each gift card type you want to sell, you’ll need to create a new “gift card” product type. Add a new product and choose “gift card” type.

To create a virtual gift card, you will have to select the checkbox “Virtual“.

How to create a virtual gift card

The price of the gift card can either be a fixed amount or have variable amounts (including the manual amount option).

Fixed amount

For a fixed amount you decide the amount of the gift card. During the purchase, the customer will only see this price, there are no other options.

Variable amount

In case of a variable amount, the customer has the possibility to choose among pre-set amounts or manually insert the amount of the gift card.

To make this possible, you must enable the option “Enable/disable custom amount” in the plugin general settings.

You can also decide the minimal amount the customer needs to add to be able to purchase the gift card.

Override gift card custom amount

If you want to sell the gift card at a discounted price, enable the option Add a discount. Enter the discount precentage value and, additionally, a text.

Set a discount on the gift card

If you have set a global expiration for your gift cards, you can override it by enabling the option Override global expiration settings.

Override global expiration

Finally, you can also exclude one or more product categories from gift card use. By enabling the option Exclude product categories users won’t be able to redeem the gift card code on the product categories you have selected.

How to create a “physical” gift card product

To create a physical gift card (non-virtual), make sure that “Virtual“ is not checked. The product setting options are the same as the virtual gift card options. The only difference is, that there is no “email” field shown to the customer since the gift card will not be sent digitally.

Create a physical gift card

By default, the system will associate a code to the gift card, after the order is completed. You will need to replace this code with the code that is specified on the gift card that has been sent physically. You can edit the code in the “gift cards” dashboard.

“Pre-printed” gift cards

The default gift card behavior to generate the codes automatically can be changed by activating the related options that you’ll find in the plugin general settings. You can decide to disable the code generation for physical and/or virtual gift cards by activating the options shown in the image below from the General settings tab:

Pre-printed gift cards

When an order with a “pre-printed” gift card is made, the order status will show a bell icon to notify about it.

Pre-printed gift cards on Orders page

In the order page, you can insert the gift cart code linked to the pre-printed o custom gift card you will send (only for completed orders).

The new gift card with the code you inserted will be available in the Gift Cards section, only after saving the order.

Pre-printed gift card

In case the order is completed but no code has been assigned to the gift card yet, no email will be sent to the customer.

Set a gift card expiration

If you want to set an expiration date for a specific gift card product, select it in the product edit options. In this case, the date should be specific and not a value in months like the default option set in the global settings.

The gift card expiration date is included in the email sent to the user.

This setting is not retroactive and will be applied only to the gift cards created after editing the expiration.

If you want to, once the gift card is created, the admin can, however, change the expiration date on the single gift card.

Discounts/markup on gift card price

Do you want to offer your users a discount on the gift card price? For example, get them pay $8 and get a gift card worth $10?

Or do you need to charge customers an extra fee on the gift card price?

You can! Both on virtual and pre-printed gift cards.

You will be able to see two dedicated boxes in the gift card product settings details, where you enter the percent discount on the gift card price and a custom text to explain this clearly to your customers.

Gift card discount

About markups, you can use the same option by inserting a negative value. The final amount will be calculated according to this value after adding the gift card to the cart.

How to add a markup to a gift card

Markup example

Please, note:  the discount/markup will be effective in the cart and this feature does not apply to gift cards with manually entered amounts.